Oftentimes, remodeling is necessary in order to get a commercial space to satisfy the needs of a business. This is especially true if the commercial space is newly bought, or if you just started renting the commercial space. Remodeling a retail space always requires quite a bit of time and money on a business owner’s part, especially if said business owner opts to invest in quality materials and equipment. If you take the time to do a quality renovation of the commercial space, not only will your business likely receive more customers and clients, but you may also spark interest from more job candidates.
Fortunately, as long as you know what you’re doing, remodeling a commercial space isn’t as difficult as it may sound. Here are a few things you should consider when remodeling your commercial space.
Choosing a Team
If you want your remodeling project to go well, it is vital that you do a careful job of picking your team.
First and foremost, you want to find contractors who are both reputable and reliable. They must be able to meet deadlines. You want the renovation to be complete as quickly as possible, so that your business can return to its normal functions. Therefore, you should refer to contractor associations, your interior designer, architect referrals, subcontractors and family and friend referrals. You can also visit review websites such as Angie’s List or Yelp to read client reviews on various contractors and businesses.
Before you hire a contractor, you should also ensure that he or she is bonded, licensed, and insured. If you suspect that a contractor may not be telling the truth about his or her credentials, there are online databases you can use to check. Usually, these online databases will charge a fee, but the money you spend will be worth the peace of mind that comes along with knowing that you have a dream team.
Speaking of deadlines, you should put a lot of thought and consideration into the timeline of the renovation of your commercial space.
It can be tempting to make the timeline of the renovation span a very short time so that your business can return to normal operations. However, if you give in to this temptation, your team of contractors will likely be forced to do a shoddy job that simply won’t be worth the money you spent. While you may lose some money in the short-term do the renovations, by extending your timeline to span a more reasonable time, you will earn more money from the increase in customers due to the renovations.
If you truly want the renovations to be complete as quickly as possible, you should consider implementing an early completion incentive. As the deadline approaches, the incentive should decrease gradually.
Opinions of the Customers
As you want the renovations to please your existing customers and attract new ones, you should seek out the opinions of your customers. Create a survey for your customers to complete. In this survey, your customers will tell you what they think about the current layout of the commercial space, as well as what can be improved. If you don’t get much feedback about the shopping experience from your customers, try to put yourself in the shoes of your customers. You can also consider asking your employees for some guidance when planning out the renovation of your commercial space.
Placement of Store Elements
The placement of various store elements during the renovations will have a major impact on how successful your remodel will end up being when it comes to attracting new and existing customers. Therefore, you should definitely do a mock-up placement of the store elements while creating a blueprint for the renovations.
Be very considerate and careful when choosing where to place the merchandise, cash registers, and the business’s service area in the commercial space. Before you make any changes, consider the foot traffic of your customers with the current setup of the commercial space. The places where your customers spend the most time walking and congregating should be relatively free. When making changes to the blueprint, you need to consider where you want the foot traffic to flow as well as where you want it to funnel to. You want the shopping experience as free of stress as possible. Once you’ve determined the ideal flow for foot-traffic flow, place the different store elements accordingly to create this flow.
There are many things that will affect both how your store is perceived as well as the traffic flow within the commercial space. You should consider the size and placement of all fixtures, the building materials you use for the renovation, as well as the lighting. For example, a wooden floor will be very comforting and welcoming to the vast majority of your customers.
Once you’ve created the blueprint, you’re not done yet. During the planning process, it is always necessary to revise over and over again. You want to focus on how you can improve how your brand is perceived. Usually, the renovation of a commercial space serves as one of the best times to change your brand image and positioning to suit the desires of your customers and employees. Even if your brand image was once perfect, it may not be so great now due to the changing wants and desires of customers and employees.
As you can see, there are many things to consider when remodeling your commercial space. Just consider the things discussed above and the renovation of your commercial space will likely be very successful.